Brandsmaps : the competitive marketing strategy game /
Chapman, Randall G.
Brandsmaps : the competitive marketing strategy game / Randall G. Chapman - 4th ed. - Upper Saddle River, N. J. : Prentice-Hall, 1997 - 196 p. : ill. ; 28 cm.
0135974518 RM147.50
96-27803
Marketing--Computer simulation
Product management--Computer simulation
Marketing--Computer programs
Product management--Computer programs
Brandsmaps : the competitive marketing strategy game / Randall G. Chapman - 4th ed. - Upper Saddle River, N. J. : Prentice-Hall, 1997 - 196 p. : ill. ; 28 cm.
0135974518 RM147.50
96-27803
Marketing--Computer simulation
Product management--Computer simulation
Marketing--Computer programs
Product management--Computer programs