The use of computers in marketing ( microform) (Record no. 244115)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00985nam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250914084144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981208s1988 my 00 eng |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 935400 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| y | 08-18-1999 |
| z | load |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.125 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghazali Jaffar |
| 245 14 - TITLE STATEMENT | |
| Title | The use of computers in marketing ( microform) |
| Statement of responsibility, etc. | Ghazali Jaffar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bangi |
| Name of publisher, distributor, etc. | Universiti Kebangsaan Malaysia |
| Date of publication, distribution, etc. | 1988 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 2 microfisches ; 11 x 15 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Also available in print form |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Master of Commerce) - University of Strathclyde, Glasgow, U.K., 1988. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | p. 132-141. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales CTRL (Computer system) |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12428528 |
| b | 2021-05-28 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | No |
| Call number prefix | HF5415.125 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000250393 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | jum |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Pengurusan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | |
| Operator's initials, OID (RLIN) | 1999-05-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b12428528 |
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