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The use of computers in marketing ( microform)

Ghazali Jaffar

The use of computers in marketing ( microform) Ghazali Jaffar - Bangi Universiti Kebangsaan Malaysia 1988 - 2 microfisches ; 11 x 15 cm.

Also available in print form

Thesis (Master of Commerce) - University of Strathclyde, Glasgow, U.K., 1988.

p. 132-141.

Subjects--Topical Terms:
Marketing--Data processing
Sales CTRL (Computer system)

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The use of computers in marketing ( microform)

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