Strategic marketing: (Record no. 222900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00824nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250930105619.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981208s1982 us 00 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .B626 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bradway, Bruce M |
| 9 (RLIN) | 35408 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing: |
| Remainder of title | a handbook for entrepreneurs and managers/ |
| Statement of responsibility, etc. | Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Reading, Mass.: |
| Name of publisher, distributor, etc. | Addison-Wesley, |
| Date of publication, distribution, etc. | 1982 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 283 pages; |
| Dimensions | 28cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Handbooks, manuals, etc |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frenzel, Mary Anne. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pritchard, Robert E., |
| Dates associated with a name | 1941- |
| 9 (RLIN) | 51893 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12214887 |
| b | 2023-07-06 |
| c | 2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | AM |
| Suppress in OPAC | No |
| Call number prefix | HF5415 .B626 |
| 914 ## - VTLS Number | |
| VTLS Number | vtls000228585 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) | |
| a | Fakulti Pengurusan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Library | PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) | 1999-05-08 |
| Cataloger's initials, CIN (RLIN) | m |
| Material Type (Sierra) | Printed Books |
| Language | English |
| Country | |
| -- | 0 |
| -- | .b12214887 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TUN SERI LANANG | PERPUSTAKAAN TUN SERI LANANG | KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) | 12/11/2019 | - | 0.00 | .i15277975 | 2 | HF5415.B626 | 00000068700 | 13/09/2025 | 1 | 13/09/2025 | AM |