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Strategic marketing: a handbook for entrepreneurs and managers/

Bradway, Bruce M

Strategic marketing: a handbook for entrepreneurs and managers/ Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard. - Reading, Mass.: Addison-Wesley, 1982 - 283 pages; 28cm.

Subjects--Topical Terms:
Marketing--Handbooks, manuals, etc

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Strategic marketing: a handbook for entrepreneurs and managers/

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