Promotion : (Record no. 191400)

MARC details
000 -LEADER
fixed length control field 00963nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250914070912.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981208s1967 xxu bi 001 0 eng
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201412051115
Level of effort used to assign nonsubject heading access points lan
Level of effort used to assign subject headings 200011241733
Level of effort used to assign classification rahimi
y 08-18-1999
z load
040 ## - CATALOGING SOURCE
Modifying agency UKM
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5821
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .B634
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
Relator term author.
245 10 - TITLE STATEMENT
Title Promotion :
Remainder of title a behavioral view /
Statement of responsibility, etc. Harper W. Boyd, Jr., Sidney J. Levy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall ,
Date of publication, distribution, etc. 1967.
300 ## - PHYSICAL DESCRIPTION
Extent 115 p. ;
Dimensions 23 cm.
440 0# - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Prentice-Hall foundations of marketing series.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index and bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Sidney J,
Dates associated with a name 1921.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11898239
b 2021-09-25
c 2019-11-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type AM
Suppress in OPAC No
Call number prefix HF5821 .B634
914 ## - VTLS Number
VTLS Number vtls000196297
991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT)
a Fakulti Ekonomi
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Library PERPUSTAKAAN TUN SERI LANANG
Operator's initials, OID (RLIN) 1999-05-08
Cataloger's initials, CIN (RLIN) m
Material Type (Sierra) Printed Books
Language English
Country
-- 0
-- .b11898239
Holdings
Withdrawn status Lost status Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    n.2     PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) 12/11/2019 - 0.00 .i14605739 4 HF5821.B634 00000231797 13/09/2025 1 13/09/2025 AM
    n.4     PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) 12/11/2019 - 0.00 .i14605740 8 HF5821.B634 00001240831 13/09/2025 1 13/09/2025 AM
    n.3     PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) 12/11/2019 - 0.00 .i14605752 4 HF5821.B634 00000231803 13/09/2025 1 13/09/2025 AM
          PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) 12/11/2019 - 0.00 .i14605764 3 HF5821.B634 00000231791 13/09/2025 1 13/09/2025 AM

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