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Promotion : a behavioral view /

Boyd, Harper W.

Promotion : a behavioral view / Harper W. Boyd, Jr., Sidney J. Levy. - Englewood Cliffs, N.J. : Prentice-Hall , 1967. - 115 p. ; 23 cm. - Prentice-Hall foundations of marketing series. .

Includes index and bibliographical references.

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication.

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Promotion : a behavioral view /

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