MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01140nam a2200325 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250914012454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
981208s1984 us 00 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
84-12288 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201803091543 |
| Level of effort used to assign nonsubject heading access points |
idah |
| y |
08-18-1999 |
| z |
load |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.3.M278 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.3 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M278 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing to the changing household |
| Remainder of title |
management and research perspectives |
| Statement of responsibility, etc. |
edited by Mary Lou Roberts and Lawrence H. Wortzel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cambridge, Mass. |
| Name of publisher, distributor, etc. |
Ballinger |
| Date of publication, distribution, etc. |
1984. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 349p. ill. 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: p.301-330. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
2 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Households |
| General subdivision |
United States |
| -- |
Addresses, essays, lectures |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Addresses, essays, lectures |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| -- |
Addresses, essays, lectures |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberts, Mary Lou |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wortzel, Lawrence H |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11403603 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.3.M278 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000145575 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Pengurusan Perniagaan |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
1999-05-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b11403603 |
