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Marketing to the changing household management and research perspectives

Marketing to the changing household management and research perspectives edited by Mary Lou Roberts and Lawrence H. Wortzel. - Cambridge, Mass. Ballinger 1984. - xxv, 349p. ill. 24cm.

Includes index. Bibliography: p.301-330.

LCCN: 84-12288

Subjects--Topical Terms:
Households--United States--Addresses, essays, lectures
Marketing research--Addresses, essays, lectures
Marketing--Management--Addresses, essays, lectures

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Marketing to the changing household management and research perspectives

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