MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01320nam a2200361 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930101728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
981208s1969 xxu 00 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
74-085156 //r852 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
400302 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201803091049 |
| Level of effort used to assign nonsubject heading access points |
idah |
| y |
08-18-1999 |
| z |
load |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13.B89 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.B899 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buzzell, Robert D. |
| Fuller form of name |
(Robert Dow), |
| Dates associated with a name |
1933- |
| 9 (RLIN) |
36152 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research and information systems |
| Statement of responsibility, etc. |
: text and cases by Robert D. Buzzell and Donald F. Cox with the assistance of Rex V. Brown |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 788 p.: illus.; 23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Case material from the Harvard Graduate School of Business Administration. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
60390 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management information systems |
| 9 (RLIN) |
60383 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cox, Donald F |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Rex V |
| 9 (RLIN) |
35723 |
| 700 2# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harvard University. Graduate School of Business Administration. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11403263 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.13.B89 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000145540 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
1999-05-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b11403263 |
