Marketing research and information systems
Buzzell, Robert D. 1933-
Marketing research and information systems text and cases by Robert D. Buzzell and Donald F. Cox with the assistance of Rex V. Brown - New York McGraw-Hill 1969 - xii, 788 p.: illus.; 23 cm.
Case material from the Harvard Graduate School of Business Administration.
Includes bibliographical references.
74-085156 //r852
Marketing--Management
Marketing research
Management information systems
Marketing research and information systems text and cases by Robert D. Buzzell and Donald F. Cox with the assistance of Rex V. Brown - New York McGraw-Hill 1969 - xii, 788 p.: illus.; 23 cm.
Case material from the Harvard Graduate School of Business Administration.
Includes bibliographical references.
74-085156 //r852
Marketing--Management
Marketing research
Management information systems