MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01228nam a2200337 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930101725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
981208s1976 xxua 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
047103584X |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201803090925 |
| Level of effort used to assign nonsubject heading access points |
baiti |
| Level of effort used to assign subject headings |
200510251303 |
| Level of effort used to assign classification |
aliah |
| Level of effort used to assign subject headings |
200510251255 |
| Level of effort used to assign classification |
aliah |
| y |
08-18-1999 |
| z |
load |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13.D32 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.D32 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dalrymple, Douglas J., |
| Fuller form of name |
(Douglas Jesse), |
| Dates associated with a name |
1934- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
text and cases / |
| Statement of responsibility, etc. |
Douglas J. Dalrymple, Leonard J. Parsons |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Santa Barbara, Ca. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
1976 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 643 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Wiley/Hamilton series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
'A Wiley/Hamilton publication' |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing management |
| General subdivision |
Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parsons, Leonard J. |
| Fuller form of name |
(Leonard Jon), |
| Dates associated with a name |
1942- |
| 9 (RLIN) |
44324 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11402131 |
| b |
2020-10-15 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.13.D32 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000145424 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Pengurusan Perniagaan |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Ekonomi |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
1999-05-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b11402131 |
