Marketing management : text and cases /
Dalrymple, Douglas J., 1934-
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons - Santa Barbara, Ca. : Wiley, 1976 - ix, 643 p. : ill. ; 26 cm. - Wiley/Hamilton series in marketing .
'A Wiley/Hamilton publication'
Includes bibliographical references and indexes
047103584X
Marketing management
Marketing management--Case studies
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons - Santa Barbara, Ca. : Wiley, 1976 - ix, 643 p. : ill. ; 26 cm. - Wiley/Hamilton series in marketing .
'A Wiley/Hamilton publication'
Includes bibliographical references and indexes
047103584X
Marketing management
Marketing management--Case studies