MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01141pam a2200337 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930101717.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
981208s1980 usu 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471049182 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201804021439 |
| Level of effort used to assign nonsubject heading access points |
hamka |
| Level of effort used to assign subject headings |
199910231052 |
| Level of effort used to assign classification |
staff |
| y |
08-18-1999 |
| z |
load |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.15.C47 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.15 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.C47 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Choffray, Jean Marie |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Market planning for new industrial products |
| Statement of responsibility, etc. |
Jean-Marie Choffray, Gary L. Lilien |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Wiley |
| Date of publication, distribution, etc. |
1980 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
294p. 24cm |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Ronald series on marketing management |
| 500 ## - GENERAL NOTE |
|---|
| General note |
'A Ronald Press publication.' |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: p.273-285 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
60776 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| General subdivision |
Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lilien, Gary L., |
| Dates associated with a name |
1946- |
| Relator term |
author |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11399624 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5415.15.C47 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000145168 |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Pengurusan Perniagaan |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Fakulti Sains dan Sumber Alam |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
1999-05-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
English |
| Country |
|
| -- |
0 |
| -- |
.b11399624 |
