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Market planning for new industrial products

Choffray, Jean Marie

Market planning for new industrial products Jean-Marie Choffray, Gary L. Lilien - New York Wiley 1980 - 294p. 24cm - Ronald series on marketing management .

'A Ronald Press publication.' Includes indexes

Bibliography: p.273-285

ISBN: 0471049182

Subjects--Topical Terms:
Product management
Product management--Case studies
New products

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Market planning for new industrial products

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