MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01257nam a2200349 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250930100812.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
981208s1997 my a 00 may |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9836256326 |
| Terms of availability |
RM16.20 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
964508 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201508071729 |
| Level of effort used to assign nonsubject heading access points |
muhaimin |
| Level of effort used to assign subject headings |
200808241621 |
| Level of effort used to assign classification |
nikzal |
| Level of effort used to assign subject headings |
200003011246 |
| Level of effort used to assign classification |
rahman |
| Level of effort used to assign subject headings |
200001240917 |
| Level of effort used to assign classification |
hamzah |
| y |
08-18-1999 |
| z |
load |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5821.S419154 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5821 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Don E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Keperluan strategi pengiklanan / |
| Statement of responsibility, etc. |
Don E. Schultz and Stanley I. Tannenbaum ; penterjemah : Mohamad Md. Yusoff, Siti Zobidah Hj. Omar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Kuala Lumpur : |
| Name of publisher, distributor, etc. |
Dewan Bahasa dan Pustaka, |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
105 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Terjemahan yang sah daripada buku'Essential of advertising strategy.' |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising strategy |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tannenbaum, Stanley I |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohamad Md. Yusoff |
| 9 (RLIN) |
42161 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Siti Zobidah Hj. Omar |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11219075 |
| b |
2021-05-28 |
| c |
2019-11-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
AM |
| Suppress in OPAC |
No |
| Call number prefix |
HF5821.S419154 |
| 914 ## - VTLS Number |
|---|
| VTLS Number |
vtls000126586 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
am |
| 991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT) |
|---|
| a |
Pusat Pengajian Media dan Komunikasi, FSSK |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Library |
PERPUSTAKAAN TUN SERI LANANG |
| Operator's initials, OID (RLIN) |
1999-05-08 |
| Cataloger's initials, CIN (RLIN) |
m |
| Material Type (Sierra) |
Printed Books |
| Language |
Malay |
| Country |
|
| -- |
0 |
| -- |
.b11219075 |
