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Keperluan strategi pengiklanan /

Schultz, Don E.

Keperluan strategi pengiklanan / Don E. Schultz and Stanley I. Tannenbaum ; penterjemah : Mohamad Md. Yusoff, Siti Zobidah Hj. Omar - Kuala Lumpur : Dewan Bahasa dan Pustaka, 1997 - 105 p. : ill. ; 23 cm.

Terjemahan yang sah daripada buku'Essential of advertising strategy.'

ISBN: 9836256326 RM16.20

Subjects--Topical Terms:
Advertising
Advertising strategy

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