How to write a successful advertising plan / (Record no. 100470)

MARC details
000 -LEADER
fixed length control field 00929nam a2200277 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250930095622.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981208s1989 xxua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844231959
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201209271248
Level of effort used to assign nonsubject heading access points zaina
y 08-18-1999
z load
040 ## - CATALOGING SOURCE
Modifying agency UKM
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823.T23
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5823
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .T23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Taylor, James Walter,
Dates associated with a name 1933-
9 (RLIN) 48232
245 10 - TITLE STATEMENT
Title How to write a successful advertising plan /
Statement of responsibility, etc. James W. Taylor.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, Ill. :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. 1989.
300 ## - PHYSICAL DESCRIPTION
Extent 154 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Handbooks, manuals, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Handbooks, manuals, etc.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1098642x
b 2021-05-28
c 2019-11-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type AM
Suppress in OPAC No
Call number prefix HF5823.T23
914 ## - VTLS Number
VTLS Number vtls000102478
991 ## - LOCAL NOTE (NAMA FAKULTI/INSTITUT/PUSAT)
a Fakulti Sains Kemasyarakatan dan Kemanusiaan
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Library PERPUSTAKAAN TUN SERI LANANG
Operator's initials, OID (RLIN) 1999-05-08
Cataloger's initials, CIN (RLIN) m
Material Type (Sierra) Printed Books
Language English
Country
-- 0
-- .b1098642x
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN TUN SERI LANANG PERPUSTAKAAN TUN SERI LANANG KOLEKSI AM-P. TUN SERI LANANG (ARAS 5) 12/11/2019 - 0.00 .i12265445 7 HF5823.T23 00000429897 13/09/2025 1 13/09/2025 AM

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