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How to write a successful advertising plan /

Taylor, James Walter, 1933-

How to write a successful advertising plan / James W. Taylor. - Lincolnwood, Ill. : NTC Business Books, 1989. - 154 p. : ill. ; 28 cm.

Includes index.

ISBN: 0844231959

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.

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How to write a successful advertising plan /

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