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Brand management /

Brand management / edited by Francesca Dall'Olmo Riley - London : SAGE, 2010 - v. : ill. ; 24 cm. - SAGE library in marketing . - SAGE library in marketing .

Includes bibliographical references

ISBN: 9781848602083 (hbk.) (set of four volumes) RM2,648.16 1848602081 (hbk.)

Subjects--Topical Terms:
Brand name products--Management
Branding (Marketing)

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