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Customer relationship management : a global perspective /

Customer relationship management : a global perspective / by Gerhard Raab ... [et al.]. - Aldershot, Hampshire, England : Gower, 2008 - ix, 204 p. : ill. ; 24 cm.

PS RIMA - Pn. Rosnah Book Fair London

Includes bibliographical references and index

ISBN: 9780754671565 (alk. paper) RM243.90

Subjects--Topical Terms:
Customer relations--Management

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Customer relationship management : a global perspective /

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