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Social marketing : behavior change for social good /

Lee, Nancy R.,

Social marketing : behavior change for social good / Nancy R. Lee and Philip Kotler. - Sixth edition. - xxiii, 486 pages : illustrations ; 24 cm.

Includes bibliographical references (page R1-R-25 ) and index.

ISBN: 9781544371863 RM368.55

Subjects--Topical Terms:
Social marketing.

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