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Media analysis techniques /

Berger, Arthur Asa, 1933-,

Media analysis techniques / Arthur Asa Berger. - Beverly Hills : SAGE Publications, c1982. - 160 pages : illustrations ; 23 cm. - The Sage commtext series ; v. 10 .

Bibliography: p. 158-159.

ISBN: 0803906137 0803906145 hadiah

Subjects--Topical Terms:
Mass media--Methodology.
Mass media criticism.

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