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Services marketing : concepts, strategies, & cases /

Hoffman, K. Douglas,

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson. - Fifth edition. - xv, 458 pages : illustrations ; 26 cm.

Includes index.

ISBN: 9781285429786 RM 1457.17

Subjects--Topical Terms:
Service industries--Marketing.

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Services marketing : concepts, strategies, & cases /

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