Global marketing /
Keegan, Warren J.
Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa, Tippie College of Business, Iowa City, Iowa. - Eighth edition. - Boston : Pearson, [2015]. - xxii, 586 pages : color illustrations ; 28 cm.
Buku Bacaan Asas Fakulti.
Includes bibliographical references and indexes.
9780133545005 (paperback : student edition) RM806.00 0133545008 (paperback : student edition)
Export marketing.
Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa, Tippie College of Business, Iowa City, Iowa. - Eighth edition. - Boston : Pearson, [2015]. - xxii, 586 pages : color illustrations ; 28 cm.
Buku Bacaan Asas Fakulti.
Includes bibliographical references and indexes.
9780133545005 (paperback : student edition) RM806.00 0133545008 (paperback : student edition)
Export marketing.