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Marketing research /

Burns, Alvin C.,

Marketing research / Alvin C. Burns, Ronald F. Bush. - Sixth edition. - 695 pages : illustrations, ports. ; 26 cm.

'Global edition.' Previous edition: 2006.

Includes bibliographical references (page 662-680) and index.

ISBN: 9780137135998 (paperback) Hadiah 0137135998 (paperback))

Subjects--Uniform Titles:
SPSS for Windows.

Subjects--Topical Terms:
Marketing research.

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