Likeable business : why today's consumers demand more and how leaders can deliver /
Kerpen, Dave.
Likeable business : why today's consumers demand more and how leaders can deliver / Dave Kerpen, with Theresa Braun and Valerie Pritchard. - New York : McGraw-Hill, 2013. - xiv, 220 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references and index.
Lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. This book helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: listening, authenticity, transparency, adaptability, simplicity, and gratefulness.
9780071800471 (pbk.) 0071800476 (pbk.) 9780071813730 (hbk.) RM92.57 007181373X (hbk.)
Management--Social aspects.
Customer relations.
Social responsibility of business.
Likeable business : why today's consumers demand more and how leaders can deliver / Dave Kerpen, with Theresa Braun and Valerie Pritchard. - New York : McGraw-Hill, 2013. - xiv, 220 p. : ill. ; 23 cm.
Includes index.
Includes bibliographical references and index.
Lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. This book helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: listening, authenticity, transparency, adaptability, simplicity, and gratefulness.
9780071800471 (pbk.) 0071800476 (pbk.) 9780071813730 (hbk.) RM92.57 007181373X (hbk.)
Management--Social aspects.
Customer relations.
Social responsibility of business.