International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. - New York : McGraw-Hill/Irwin, 2013. - xxxiii, 638 p. : col. ill. ; 29 cm.
Includes indexes.
9780073529974 (hbk.) RM701.26 0073529974 (hbk.)
Export marketing.
International business enterprises.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 16th ed. - New York : McGraw-Hill/Irwin, 2013. - xxxiii, 638 p. : col. ill. ; 29 cm.
Includes indexes.
9780073529974 (hbk.) RM701.26 0073529974 (hbk.)
Export marketing.
International business enterprises.