From idea to success : the Dartmouth entrepreneurial network's guide for start-ups /
Fairbrothers, Gregg.
From idea to success : the Dartmouth entrepreneurial network's guide for start-ups / by Gregg Fairbrothers and Tessa M. Winter. - New York : McGraw-Hill, 2012. - xviii, 392 p. : ill. ; 24 cm.
Includes index.
Introduction: the entrepreneur will save us? -- The framework -- Who is the entrepreneur? -- The right words to say -- What's the idea? -- Thinking about the market -- Intellectual property and licensing -- Risk -- Building your idea -- Building a business plan -- The founding team -- Building boards -- Employees and other people resources -- The competition -- Financing -- The law -- Nonprofits and social entrepreneurship -- Managing the company -- Everything is negotiable! -- On sales and selling -- Communication -- Leaders decide -- Accounting and money management -- Correcting your course -- Growing -- Liquidity events.
9780071760799 (alk. paper) RM85.36
Creative ability in business.
New business enterprises.
Industrial management.
From idea to success : the Dartmouth entrepreneurial network's guide for start-ups / by Gregg Fairbrothers and Tessa M. Winter. - New York : McGraw-Hill, 2012. - xviii, 392 p. : ill. ; 24 cm.
Includes index.
Introduction: the entrepreneur will save us? -- The framework -- Who is the entrepreneur? -- The right words to say -- What's the idea? -- Thinking about the market -- Intellectual property and licensing -- Risk -- Building your idea -- Building a business plan -- The founding team -- Building boards -- Employees and other people resources -- The competition -- Financing -- The law -- Nonprofits and social entrepreneurship -- Managing the company -- Everything is negotiable! -- On sales and selling -- Communication -- Leaders decide -- Accounting and money management -- Correcting your course -- Growing -- Liquidity events.
9780071760799 (alk. paper) RM85.36
Creative ability in business.
New business enterprises.
Industrial management.