Winning the customer : turn consumers into fans and get them to spend more /
Imbriano, Lou.
Winning the customer : turn consumers into fans and get them to spend more / by Lou Imbriano, Elizabeth King. - New York : McGraw-Hill, 2012. - xxi, 214 p. ; 23 cm.
Includes bibliographical references and index.
9780071775267 (hbk.) RM77.50 0071775269 (hbk.)
Marketing.
Creative ability in business.
Consumer satisfaction.
Customer services.
Winning the customer : turn consumers into fans and get them to spend more / by Lou Imbriano, Elizabeth King. - New York : McGraw-Hill, 2012. - xxi, 214 p. ; 23 cm.
Includes bibliographical references and index.
9780071775267 (hbk.) RM77.50 0071775269 (hbk.)
Marketing.
Creative ability in business.
Consumer satisfaction.
Customer services.