Users not customers : who really determines the success of your business /
Shapiro, Aaron.
Users not customers : who really determines the success of your business / Aaron Shapiro. - London : Portfolio Penguin, 2011. - 243 p. : ill. ; 24 cm.
First published in the United States of America by Portfolio Penguin, a member of Penguin Group (USA) Inc. 2011 ; first published in Great Britain by Portfolio Penguin 2011.
Includes bibliographical references and index.
9780670920976 (pbk.) RM68.88
Customer relations.
Consumer satisfaction.
Information technology--Management.
Internet marketing.
Electronic commerce.
Users not customers : who really determines the success of your business / Aaron Shapiro. - London : Portfolio Penguin, 2011. - 243 p. : ill. ; 24 cm.
First published in the United States of America by Portfolio Penguin, a member of Penguin Group (USA) Inc. 2011 ; first published in Great Britain by Portfolio Penguin 2011.
Includes bibliographical references and index.
9780670920976 (pbk.) RM68.88
Customer relations.
Consumer satisfaction.
Information technology--Management.
Internet marketing.
Electronic commerce.