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CRM-i : kerangka kerja strategik pengurusan perhubungan pelanggan /

Nor Hapiza Mohd Ariffin

CRM-i : kerangka kerja strategik pengurusan perhubungan pelanggan / Nor Hapiza Mohd Ariffin - 2010 - xiii, 266 p. : ill., charts ; 30 cm.

Tesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2010

Rujukan : p. 219-236

Subjects--Corporate Names:
Universiti Kebangsaan Malaysia--Dissertations

Subjects--Topical Terms:
Dissertations, Academic--Malaysia
Customer relations--Management
Relationship marketing

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CRM-i : kerangka kerja strategik pengurusan perhubungan pelanggan /

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