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Advertising : principles & practice /

Moriarty, Sandra E.

Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 - xlvi, 640 p. : ill. (chiefly col.) ; 29 cm.

Previous editions had William Wells as first author

Includes bibliographical references (p. 615-624) and index

ISBN: 9780132224154 RM633.07 0132224151

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Advertising

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