Marketing /
Lamb, Charles W.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Cincinnati, Ohio : South-Western Publishing, c1996 - liii, 890 p. : ill. (some col.), col. maps ; 29 cm.
Rev. ed. of: Principles of marketing, 1993
Includes bibliographical references and index
0538849487 Hadiah
Marketing
Marketing--Management
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Cincinnati, Ohio : South-Western Publishing, c1996 - liii, 890 p. : ill. (some col.), col. maps ; 29 cm.
Rev. ed. of: Principles of marketing, 1993
Includes bibliographical references and index
0538849487 Hadiah
Marketing
Marketing--Management