The language of advertising : major themes in English studies /
The language of advertising : major themes in English studies /
edited by Guy Cook
- New York, NY : Routledge, 2007
- 4 v. : ill. ; 24 cm.
- Major themes in English studies .
Includes bibliographical references and index
Fundamentals -- The social context of advertising language -- Modes, media and case studies -- Public relations and brands. v. 1. v. 2. v. 3. v. 4.
9780415412155 (set record) RM3866.48 9780415412162 (volume 1) 9780415412179 (volume 2) 9780415412186 (volume 3) 9780415412193 (volume 4)
Advertising--Language
Advertising.
Includes bibliographical references and index
Fundamentals -- The social context of advertising language -- Modes, media and case studies -- Public relations and brands. v. 1. v. 2. v. 3. v. 4.
9780415412155 (set record) RM3866.48 9780415412162 (volume 1) 9780415412179 (volume 2) 9780415412186 (volume 3) 9780415412193 (volume 4)
Advertising--Language
Advertising.