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Researching customer satisfaction & loyalty : how to find out what people really think /

Szwarc, Paul

Researching customer satisfaction & loyalty : how to find out what people really think / Researching customer satisfaction and loyalty Paul Szwarc - London : Kogan Page, 2005 - xiv, 258 p. : ill. ; 23 cm. - Market research in practice series .

Includes bibliographical references (p. 247-251) and index

ISBN: 0749446617 (pbk.) RM45.44

Standard No.: 9780749446611

Subjects--Topical Terms:
Consumer satisfaction
Customer loyalty

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Researching customer satisfaction & loyalty : how to find out what people really think /

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