Services marketing management : a strategic perspective/
Kasper, Hans
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott - 2d ed. - Chichester, West Sussex, England : John Wiley & Sons, 2006 - xvii, 554 p. ; ill. ; 26 cm.
Subtitle on 1999 ed.: An international perspective
Includes bibliographical references (p. 511-542) and index
0470091169 (pbk.) RM263.03
Service industries--Marketing--Management
Customer services--Marketing--Management
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott - 2d ed. - Chichester, West Sussex, England : John Wiley & Sons, 2006 - xvii, 554 p. ; ill. ; 26 cm.
Subtitle on 1999 ed.: An international perspective
Includes bibliographical references (p. 511-542) and index
0470091169 (pbk.) RM263.03
Service industries--Marketing--Management
Customer services--Marketing--Management