Marketing research : online research applications /
Burns, Alvin C.
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush - 4th ed. update with SPSS 12.0 - Upper Saddle River, N. J. : Prentice Hall, 2005 - xxxi, 642 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
'SPSS student version 12.0 for Windows'--CD-ROM Book is accompanied by one CD, entitled'SPSS student version 12.0 for Windows' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 611-628) and index
0131494163 RM534.24
SPSS for Windows
Marketing research
Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush - 4th ed. update with SPSS 12.0 - Upper Saddle River, N. J. : Prentice Hall, 2005 - xxxi, 642 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
'SPSS student version 12.0 for Windows'--CD-ROM Book is accompanied by one CD, entitled'SPSS student version 12.0 for Windows' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 611-628) and index
0131494163 RM534.24
SPSS for Windows
Marketing research