The export marketing imperative /
Czinkota, Michael R.
The export marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina - Mason, OH : Thomson, 2004 - xiii, 252 p. : ill., map ; 24 cm.
'American Marketing Association' Author's name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on p. [246]
Includes bibliographical references and index
0324222580 RM149.73
Export marketing
The export marketing imperative / Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina - Mason, OH : Thomson, 2004 - xiii, 252 p. : ill., map ; 24 cm.
'American Marketing Association' Author's name given as Ortiz-Buonofina on spine and Maria Ortiz-Buonofina on p. [246]
Includes bibliographical references and index
0324222580 RM149.73
Export marketing