9 brand shaastras : nine successful brand strategies to build winning brands /
Kapoor, Jagdeep, 1960-
9 brand shaastras : nine successful brand strategies to build winning brands / Nine brand shaastras. Jagdeep Kapoor - New Delhi : Response Books, 2004. - 117 p. ; 19 cm.
Need shaastra : brand category growth strategy -- Seed shaastra : brand idea growth strategy -- Heed shaastra : brand awareness growth strategy -- Deed shaastra : brand trials growth strategy -- Feed shaastra : brand repeats growth strategy -- Speed shaastra : brand sales growth strategy -- Creed shaastra : brand trust growth strategy -- Breed shaastra : brand market share growth strategy -- Exceed shaastra : brand profit growth strategy.
0761932569 (US : paperback) RM106.13 8178293900 (India : paperback)
Brand name products--Marketing.
Customer relations.
9 brand shaastras : nine successful brand strategies to build winning brands / Nine brand shaastras. Jagdeep Kapoor - New Delhi : Response Books, 2004. - 117 p. ; 19 cm.
Need shaastra : brand category growth strategy -- Seed shaastra : brand idea growth strategy -- Heed shaastra : brand awareness growth strategy -- Deed shaastra : brand trials growth strategy -- Feed shaastra : brand repeats growth strategy -- Speed shaastra : brand sales growth strategy -- Creed shaastra : brand trust growth strategy -- Breed shaastra : brand market share growth strategy -- Exceed shaastra : brand profit growth strategy.
0761932569 (US : paperback) RM106.13 8178293900 (India : paperback)
Brand name products--Marketing.
Customer relations.