Brand royalty : how the world`s top 100 brands thrive and survive /
Haig, Matt
Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig - London : Kogan Page, 2004 - vi, 314 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index
0749442573 RM137.95
Brand name products--Management
Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig - London : Kogan Page, 2004 - vi, 314 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index
0749442573 RM137.95
Brand name products--Management
