Brand royalty : how the world`s top 100 brands thrive and survive /

Haig, Matt

Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig - London : Kogan Page, 2004 - vi, 314 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index

0749442573 RM137.95


Brand name products--Management

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