Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status /
Cheverton, Peter
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton - 3rd ed. - London : Kogan Page, 2004 - xii, 356 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Book is accompanied by one CD, entitled' Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 350-351) and index
System requirements for accompanying CD-ROM: Insight.
0749441690 (CD-ROM) RM226.21
Selling--Key accounts
Marketing--Key accounts
Customer services.
Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton - 3rd ed. - London : Kogan Page, 2004 - xii, 356 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)
Book is accompanied by one CD, entitled' Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 350-351) and index
System requirements for accompanying CD-ROM: Insight.
0749441690 (CD-ROM) RM226.21
Selling--Key accounts
Marketing--Key accounts
Customer services.