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The customer management scorecard : managing CRM for profit /

Foss, Bryan

The customer management scorecard : managing CRM for profit / Neil Woodcocks, Merlin Stone, Bryan Foss - London : Kogan Page, 2003 - xviii, 428 p. : ill. ; 25cm.

Includes bibliographical references and index

ISBN: 0749438959 RM328.59

Subjects--Topical Terms:
Customer relations--Management

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The customer management scorecard : managing CRM for profit /

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