Services marketing : people, technology, strategy /
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 5th ed. - Upper Saddle River, N. J. : Pearson/Prentice Hall, 2004 - xviii, 652 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes
0131138650 RM498.48
Professions--Marketing
Service industries--Marketing
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 5th ed. - Upper Saddle River, N. J. : Pearson/Prentice Hall, 2004 - xviii, 652 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes
0131138650 RM498.48
Professions--Marketing
Service industries--Marketing