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Customer relationship management : perspectives from the marketplace /

Customer relationship management : perspectives from the marketplace / Somon Knox ... (et al.) - Oxford : Butterworth-Heinemann, 2003 - xvi, 302 p. : ill. ; 24 cm.

ISBN: 0750656778 RM204.60

Subjects--Topical Terms:
Customer relations--Management
Relationship marketing

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Customer relationship management : perspectives from the marketplace /

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