Market research : a guide to planning, methodology & evaluation /
Hague, Paul
Market research : a guide to planning, methodology & evaluation / Paul Hague - 3rd ed. - London : Kogan Page, 2002 - x, 278 p. : ill. ; 25 cm. + 1 computer laser optical disc (4 3/4 in.)
Book is accompanied by one CD, entitled'Market research' bearing the same call number and available at Bahagian Koleksi Media
References and furthur reading : p. 253-266
0749437308 RM191.96
Marketing research--Planning
Marketing research--Methodology
Marketing research--Evaluation
Market research : a guide to planning, methodology & evaluation / Paul Hague - 3rd ed. - London : Kogan Page, 2002 - x, 278 p. : ill. ; 25 cm. + 1 computer laser optical disc (4 3/4 in.)
Book is accompanied by one CD, entitled'Market research' bearing the same call number and available at Bahagian Koleksi Media
References and furthur reading : p. 253-266
0749437308 RM191.96
Marketing research--Planning
Marketing research--Methodology
Marketing research--Evaluation