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Best practice cases in branding : lessons from the world`s strongest brands /

Keller, Kevin Lane

Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller - Upper Saddle River, N. J. : Pearson Education , 2003 - 288 p. : ill. ; 24 cm.

References : p. 287-288

ISBN: 01311411330 (free)

Subjects--Topical Terms:
Brand name products
Trademarks
Business names

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Best practice cases in branding : lessons from the world`s strongest brands /

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