Managing services : using technology to create value /
Davis, Mark M., 1944-
Managing services : using technology to create value / Mark M. Davis, Janelle Heineke - Boston : McGraw-Hill/Irwin, 2003 - xvii, 443 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) - The McGraw-Hill/Irwin series, Operations and decision sciences .
Book is accompanied by one CD, entitled' Managing services : using technology to create value, Stdent CD-ROM' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index
0072464267 (alk. paper) RM434.60
Service industries--Technological innovations--Management
Value analysis (Cost control)
Customer relations--Management
Managing services : using technology to create value / Mark M. Davis, Janelle Heineke - Boston : McGraw-Hill/Irwin, 2003 - xvii, 443 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.) - The McGraw-Hill/Irwin series, Operations and decision sciences .
Book is accompanied by one CD, entitled' Managing services : using technology to create value, Stdent CD-ROM' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and index
0072464267 (alk. paper) RM434.60
Service industries--Technological innovations--Management
Value analysis (Cost control)
Customer relations--Management