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Effective marketing : creating and keeping customers /

Zikmund, William G.

Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico. - 3rd ed. - Australia : South-Western College Pub., 2002 - xxix, 553 p. : col. ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0324125690 RM325.42

LCCN: 00-051584

Subjects--Topical Terms:
Marketing
Consumer behavior
Export marketing

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Effective marketing : creating and keeping customers /

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