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Strategic customer management : enhancing customer retention and service recovery /

Low, Patrick Kim Cheng

Strategic customer management : enhancing customer retention and service recovery / Patrick Low Kim Cheng - Singapore : BusinesscrA F T Consultancy, 2000 - 150 p. : ill. ; 21 cm.

ISBN: 9810419147 RM39.00

Subjects--Topical Terms:
Customer services
Customer relations

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Strategic customer management : enhancing customer retention and service recovery /

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